Dawn Davies MW of The Whisky Exchange and Jen Baernreuther of Speciality Drinks predict the leading trends of 2020:
The numbers are in and the headlines have been written, with some branding it the worst December on record for retail. Total FMCG sales were up 0.8% with shoppers doing more top-ups that meant they were spending less per supermarket trip.
A page has turned in Beaujolais, Georges Duboeuf has passed.
Certain groups of consumers are drinking less wine and fewer alcoholic drinks, and when they do drink, they are becoming more mindful in their choices, which has had an effect on penetration in the wine category.
Innovation has been everywhere in the off-trade this year: canned wine is now a staple in UK supermarkets, the ready-to-drink category has exploded and you can even find hemp-infused drinks on the supermarket shelves.
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