We’re on the path to Christmas now so it’s a good time for retailers to revisit their whisky ranges. There has been a lot of noise about Irish whiskey and also some global options, including bourbon from the US. But will the popularity of these overshadow Scotch this festive season?
Retailers are gearing up for the crucial Christmas trading period after enduring a tough year blighted by poor weather, Brexit fears and plummeting consumer confidence. Like-for-like sales are down across most BWS categories in 2019 and Christmas represents the last bastion of hope for retailers aiming to record a strong profit.
The RTD category has long been associated with sugary, candy-flavoured, neon-coloured alcoholic drinks, but today this couldn’t be further from the case.
In the digital era, it’s perhaps fitting that our opinions have become binary. Online, we tend to only see viewpoints we already agree with, and this feedback loop of positive reinforcement makes us increasingly polarised. Consequently, the middle ground has been abandoned and accommodating your opponent’s view has become something for only the very brave or the very stupid. I’ll let you decide which is the case as I consider the case against cutting tax on wine.
Imagine drinking La Tâche every night. That’s what I was doing as a colleague scrolled through someone’s gratuitous Instagram feed which was pornographically insistent on showing bottle after bottle of DRC, Le Pin, Gaja, Vega Sicilia, Opus One, Ornellaia and their astronomically priced peers.
You can’t go down the alcohol aisle in a supermarket without noticing the influx of new no and low-alcohol alternatives. I’ve even picked one up thinking it was the alcoholic version and I’m sure I’m not the only one. Most bars and restaurants have pages in their drinks menus dedicated to alcohol-free alternatives. With restaurants and bars popping up where the drinks offering is strictly alcohol-free, it seems there’s no slowing the no/low movement.
For more information about recruitment advertising online or within Drinks Retailing News magazine please contact:
Erica Stuart on 01293 558 132