One of the words that is most overused in the wine trade’s lexicon is “elegant”. In the wine industry, elegance is considered a virtue, along with balance and harmony.
Google can be a fickle beast to tame and the latest algorithm updates has caused some major ups and downs in the online drinks industry in regards to visibility.
There’s a case for saying that pink was the catalyst for the flavour revival in alcohol. Over the past couple of years, the market has been flooded by dozens of pink spirit offers and we have seen the pink effect coming through in other categories, such as cider. The boundaries are increasingly blurring and new and unusual flavours are appearing across most sectors of the off-trade.
There is a delicious moment in The Devil Wears Prada when Meryl Streep’s Miranda Priestly dresses down frumpy Andrea for sniggering about the difficulty of choosing between two belts that look similar.
In my household, it is a story of two halves. I, like many others, have enjoyed the variety the gin boom has offered lately, while my partner is a rum enthusiast, collecting, displaying and consuming different offerings from around the world.
J K Rowling was rejected 12 times before her debut novel was published. Today, the Harry Potter franchise has grossed more than $25 billion, and 12 people have presumably never stopped kicking themselves.
Life’s only certainties are supposed to be death and taxes – but maybe not for much longer. These days, tax evasion has become increasingly normalised, while “amortality” is apparently coming within our lifetime. So to speak.
Wine makes up just over a third of all off-trade alcohol sales, contributing more value than any other sector. In a fragmented category, Malbec and Sauvignon Blanc have stood out in recent years and remain the fastest growing varieties in a declining category overall.
In any list of the challenges facing the wine world today – once you get past Brexit – you will find mention of millennials.
We recently received a lovely drop of Jameson 18 Year Old Bow Street. It came in a huge box, accompanied with hefty rocks glasses and the added fanfare of a massive bag of cheese. The dairy delights inspired a cheese joke session, which ended with an explosion at a French cheese factory – and all that was left was de brie. Even our dignity had evaporated.
This coming Saturday is annual Record Store Day. It’s an event when independent record shops get access to (almost exclusively vinyl) special editions of classic and not-so-classic albums that are, initially at least, sold only over the counter. The whole thing is pepped up by in-store performances and signings.
My first day as a trainee manager in Majestic Wine was in June 2001. I had applied for the job because it offered a graduate training scheme that promised quick promotion through the ranks, although the 25% staff discount was a factor too.
Recently, we were in our local Majestic. It was just a few days after the news that the historic wine hawker was winding up its warehouses and focusing its efforts online. Morale among staff was, unsurprisingly, very low. Their usual upbeat, friendly and welcoming demeanour had been replaced by anger, frustration and bewilderment at the decision to rebrand as Naked Wines, the company bought by Majestic for £70 million in 2015.
Online wine sales are reportedly growing steadily across Europe, and the UK is leading the way with eCommerce currently accounting for 10% of total off-trade wine sales. This growing interest from consumers in purchasing alcohol online reflects the wider retail climate, which has seen internet sales increase from 5.8% to 20% of total retail sales in the UK in the last 10 years.
Among my most sentimentally valued possessions are a couple of old Denoyer-Geppert maps given to me by a history teacher making way for the technology of the overhead projector.
A few years ago, while living in the US, I was introduced to rosé wine in a can at a summer picnic. Being British, I set aside my preconceived notions, politely accepted the drink and sipped away. I had always believed that a great wine could only ever come in a bottle, but I was pleasantly surprised by the canned offering – it had a great taste and stayed cooler for longer, particularly during a hot summer.
As sequels are to Hollywood, so vintages are to wine. The same franchises get churned out every year, and every year people faithfully buy into them. The only difference is, with the possible exception of heavily oaked Chardonnay, wine doesn’t go with popcorn.
Even as the ice caps melt, the world is becoming an increasingly polarised place. Nuance and rationale get bested by bombast and dogma; every disagreement seems irreconcilable. The middle ground has become No Man’s Land. Such polarisation was all too evident in recent discussions about Oddbins going into administration. While the response was almost universally sympathetic within the wine trade, the debate on social media became rapidly antithetical when Brexit was mooted as a determining factor.
January proved another success for committed abstainers. Granted, it’s the grimmest month to endure without the occasional glass of whisky, but the brave few suffered for our sins, seeing it tee-totally through to February while simultaneously inflicting a short, sharp kidney punch to the industry. Well done them.
All of us who engage with the wine tasting circuit will be familiar with its general format – comfortable, predictable and generally pretty successful. Whether it’s held in a private members’ club on Pall Mall, a basement in Shoreditch or a private room in a restaurant, the basic form of the trade tasting is timeless: wines normally ordered by producer, a spacious room, good light, tasting booklets (with free pencils), spittoons and endless plates of Carr’s Table Water Biscuits.
When the notion of MUP was first introduced in Scotland, I remember thinking “this is big” and I wondered how the industry would react. I also wondered how I would react if the same were to be implemented in England. Would it make a difference to how or what alcohol I buy? Would I even notice the price rises?
Beer writing legend Roger Protz wasn’t the only one “dumbfounded” by the decision by the Fuller’s board to sell its brewing business to Asahi of Japan in a £250 million deal.
Christmas now feels like a distant memory. The tree is down, the leftover turkey is gone and the phrase “new year, new me” has been bandied about one time too many. But we’re going to revisit the festive period just once more as it is such an important period for off-trade drinks sales. In the 11 weeks to December 29 shoppers spent £129 million more on alcohol than they did during the same period in 2017, a rise of 2%, and £245 million more than they did in Christmas 2016.
According to most observers, veganism is one of the fastest growing sectors in the world of food and drink. As such, there are plenty of producers, brands and retailers across the board lining up to take advantage, because where new trends emerge, there is money to be made.
At the beginning of each year, industry observers like nothing more than blowing the dust off their crystal balls, peering into the spirit world (and beer and wine), and proudly predicting the next “big thing” we’ll all be selling over the following 12 months.
It’s a cruel world that rewards the wine merchant who has crossed the finish line of December’s festive mania with Dry January. Of course, giving up is the new giving in.
You wouldn’t be surprised if I told you in recent years that there has been a trend of laying off alcohol throughout January.
Christmas is arguably the biggest trading period of the year for the off-trade, loaded with significant opportunities for retailers. After all, it is a time of indulgence, hosting, parties and many cosy nights in – people want to make Christmas special and this is reflected in their shopping habits. In fact, last year saw the biggest spend on premium products ever, with £470m spent over the four weeks to Christmas (Kantar).
Another year; another holly, jolly Christmastime. Cue the office parties, the endless playlists of Slade, Chris Rhea, and Shakin’ Stevens, and the desperate search for an appropriate Secret Santa present. And, of course, the mild panic of brands – both big and small – as they contemplate just how they are going to stand out from the crowd during the year’s busiest sales period.
Christmas is my favourite season – I have been known to put my tree up in mid-November. Yes, I am one of those people.
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