More than 50% of alcohol drinkers claim to have tried a low-alcohol product, but a further 13% say they do not recall seeing one available for sale anywhere, according to a survey conducted by YouGov for The Portman Group.
An advertorial for a drink that claims it can treat hangovers has been found in breach of the Advertising Standards Authority’s Code of Practice.
Big Drop Brewing is launching a crowdfunding campaign with the aim of making its alcohol-free craft beers more accessible in the UK, as well as planning to expand globally.
Strongbow has unveiled its first “ultra-low” alcohol cider, with a 0.5% abv product aligned with its Dark Fruit variant.
Brewdog has expanded its range of alcohol-free beers while also adding an alcohol-free cider from Hawkes cider.
Drygate Brewing Co has launched a citrus alcohol-free beer created to “boost battered immune systems across the UK”.
Thatchers Cider has introduced its first alcohol-free cider, Zero.
Beer Hawk Fresh has announced it will now distribute Fix8 Kombucha, giving retailers the chance to offer freshly-fermented kombucha in both bottle and keg.
Low and no alcohol producers are gearing up for a record number of consumers embracing Dry January this year, with a raft of campaigns targeting those looking to reduce their alcohol intake.
Gosnells, London’s only meadery, is launching Gosnells Low Alc, which it describes as an “exotic 0.5% abv gluten-free sparkling mead”.
St Peter’s Brewery has introduced an “improved recipe” for its Without brand of zero alcohol beer, in order to appeal to a wider range of no and low-alcohol drinkers.
Drynks Unlimited is expanding its alcohol-free portfolio with the addition of Smashed Lager, which will launch in time for Dry January.
Willow has been reformulated a year after launch to take advantage of the CBD boom and to reduce its abv from 4.4% to 0.5%.
A botanical spirit inspired by plants native to the Cornish coastline has joined the UK’s line-up of alcohol-free drinks.
Big Drop Brewing Co has announced it has made a deal with Milk & More so that consumers can get its beers delivered directly to their door.
A range of sparkling cold-brewed teas – designed to transform the way we pair alcohol-free drinks with food – is about to hit the market.
Franklin & Sons has unveiled a new sub-brand, designed to appeal to “health-conscious consumers seeking pioneering and delicious flavours”.
Big Drop Brewing Co has teamed up with four of the UK’s leading craft breweries to produce a limited edition range of 0.5% abv collaboration brews.
Seedlip Drinks has announced the launch of “the world’s first bottled NOgroni”.
Drynks Unlimited has invested £1 million to launch “the UK’s first 0% alcohol-free distill plant” in Manchester.
Lanchester Wines has relaunched Dragon Tree Kombucha to tap into demand for healthy and low/no alcohol drinks.
Diageo has acquired a “significant” majority shareholding of alcohol-free brand Seedlip.
Pernod Ricard UK is adding a new drink to its non-alcoholic spirits portfolio.
A consumer desire for more alcohol-free drinks and bitter flavours has created a “perfect storm” for non-alcoholic aperitif brand Aecorn, according to managing director Claire Warner.
Spirit of Bermondsey has launched its inaugural drink, Trinity25.
Holland & Barrett has revealed a number of new alcohol-free listings as part of a strategic move to establish itself as the go-to destination for healthy drinks.
Sainsbury’s is ramping up its focus on the low and no alcohol sector by opening an alcohol-free pub.
Stryyk has secured a £1 million investment from soft drinks company AG Barr, which also owns Funkin Cocktails.
Martini has launched a 0.0% abv tipple called Dolce to meet growing consumer demand for alcohol-free drinks for adults.
William Grant & Sons has entered the low and no alcohol spirits category with an “ultra-low alcohol spirit”.
For more information about recruitment advertising online or within Drinks Retailing News magazine please contact:
Erica Stuart on 01293 558 132