Franklin & Sons introduces trio of Taste Collective ambassadors

Franklin & Sons has launched the Taste Collective with the new campaign fronted by a trio of ambassadors.

The soft drink, tonic and mixer brand’s new campaign aims to showcase its trend-led approach to the premium adult soft drink and mixer category. It plans to do this using three ambassadors – bartender Rich Woods, chef Sophie Michell and cookery writer Rosie Birkett – who will educate consumers and show how various trends can apply to everyday life.

The trio will front campaigns spanning from food pairing demonstrations to showcasing visionary ways to style a dinner party, or tips to creating beautiful cocktails. Woods will lead on drinks innovation, Michell will help with all things food related while Birkett will provide her styling and home entertaining expertise.

Collaborations will include supper clubs to events at London Fashion Week.

Jen Draper, marketing director, said: “With the Taste Collective we want to encourage more people to become every day connoisseurs, discovering the very latest trends, but more importantly understand how they can access and even replicate them at home.”

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