Harrods and Selfridges add ultra-premium tequilas

Luxury retailers Harrods and Selfridges have both ramped up their tequila ranges with new ultra-premium variants.

Selfridges is launching Satryna, a luxury hand-crafted 100% agave tequila, created by an all-female partnership, while Harrods has introduced the first Essential Artist UK Series of 1800 Tequila, been created in collaboration with British rapper, musician and poet Kojey Radical.

The story of the Satyrna brand started 60 years ago when the owners of Mexico’s legendary Tequilera Newton created a unique tequila for their friends. Three generations later, Nitzan Marrun, the granddaughter of those recipients, decided the spirit should be shared with the world. The result is Satryna, a small-batch, ultra-premium tequila that will make its UK debut with Blanco (triple-distilled) priced at £72.50 and Cristalino (Anejo Claro) at £135 per bottle.

Satryna also represents the first time that all all-female partnership – owner Nitzan, Maestra Tequilera Mireida Cortes from the Newton distillery and brand ambassador Elizabet Tovar – has launched a tequila.

The tequila is made from 100% blue Weber agave sourced from the volcanic soil of Jalisco near Guadalajara. The hand-selected plants are carefully harvested and then steam cooked for 24 hours and triple distilled. The tequila is then aged in special oak barrels imported from Cognac and California.

The bottle design is inspired by Dia de lor Muertos (The Day of the Dead). Satryna is named in honour of La Catrina, one of the celebration’s most recognisable symbols.

Meanwhile Harrods is introducing the new UK series for 1800 Tequila, which is described as “the world’s first super premium tequila”, with bottles priced at £40 each. The bottles will also be available from Amazon later this month.

1800 Tequila is made from 100% Blue Weber Agave and the brand is a long-standing supporter of the arts community. It launched the initiative in the US in 2008 to champion different artists from around the world and successful partnerships have included Shantell Martin, Keith Haring and Jean-Michel Basquiat.

The three bottle designs for the Kojey Radical range are entitled “Sugar”, “Where do I begin?”, and “Pearly”, and they are said to reflect “expressions of self-identity and his relationship to music”. Kojey said the inspiration behind each of the designs is as follows:

“Sugar” tells of the first moment he stepped into the gaze of the public eye, “Where Do I begin?” is a self-portrait that “treads through the darkness of his dreams to find the glowing light of his inner strength”, and Pearly encapsulates his relationship with music and its “therapeutic, self-expressive power”.

He added: “When I left lost or disconnected from the world around me I would dance”.

The release of these bottles is part of a wider 1800 studios campaign, which encourages consumers to “live their most authentic lives by harnessing hard work, passion and honesty”.  This message is displayed on the bottle crest of 1800 Tequila. 

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