Paragon Brands to distribute Pusser's Rum in the UK

Paragon Brands has become the exclusive distributor for the Pusser’s family of premium rums in the UK.

Pusser’s is distilled and blended in Guyana in accordance with the original Royal Navy admiralty recipe last used when the daily issue of rum was discontinued nearly five decades ago.

The blend continues to be heavily influenced by distillate from vintage Greenheart wooden pot stills, which were first placed in service in 1734.

Chris Jones, managing director of Paragon Brands, said: “We are incredibly proud to be working with Pusser’s Rum, a brand with unrivalled heritage and quality which complements the Paragon premium spirits portfolio perfectly. All the indications are that rum is set to experience significant growth in 2020 and Pusser’s is ideally positioned to be part of that growth.

"With four exceptional expressions and a trademarked cocktail, Pusser’s is a favourite brand among mixologists and rum-lovers alike and is the perfect complement to the Paragon portfolio of award-winning premium spirits.”

Gary Rogalski, chief executive of Pusser’s Rum, said: “I would like to thank the entire Cellar Trends team for their pioneering work in successfully launching our storied brand in the UK. We look forward to passing the baton to Chris Jones and the Paragon team who have a focused and proven track record of accelerating the growth of craft and premium brands.”

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