Seedlip gears up for its first advertising campaign

Seedlip is set to unveil its first advertising campaign, supported by the strapline “Drink to the Future”.

The alcohol-free spirits brand, which launched in the UK four years ago, will feature in a campaign from January 13 in London and Manchester, across rail, underground, buses, billboards and digital.

Emma Wykes, Seedlip chief operational officer, said: “Since the launch of Seedlip four years ago non-alcoholic drinks brands have continued to flourish as they become progressively prevalent in consumers’ consciousness. We know people are looking for greater range when it comes to non-alcoholic choices and we hope that with this creative we will inspire both new and existing Seedlip consumers.”

Rob Ward, strategy partner at creative agency And Rising, said: “Seedlip is spearheading a drinking revolution. Our task was to entice more people to join this revolution and help show the credible options Seedlip provides for someone who doesn’t want to drink alcohol. We focused on making the iconic bottle the hero and framed it in the beautiful, natural ingredients that make Seedlip so delicious.”

Seedlip’s founder, Ben Branson, said: “To be kicking off 2020 with our first ever advertising campaign is incredibly exciting and a very proud moment as I look back at what we have achieved in just four years. We are still just scratching the surface of non-alcoholic spirits’ potential and this advertising campaign will take us another step closer to our aim of making sophisticated non-alcoholic options as relevant as their alcoholic counterparts.”

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