Edinburgh Gin helps consumers create cocktails from cupboard ingredients
Edinburgh Gin is introducing a new service to help people create “the perfect tipple without leaving the house in search of more ingredients”.
From today (April 8) and spanning the next three weeks, the gin brand is asking people to share ingredients from their own fridges, pantries, drinks cupboards, or fruit bowls – following which, a master mixologist will turn them into a bespoke cocktail recipe to enjoy this weekend.
Every week, fifty people will be chosen to receive recipes and the five best drinks will feature in a “how to” video roundup, to be released on Edinburgh Gin’s Instagram and Facebook pages on Friday. Those who participate are also in with a chance of winning Edinburgh Gin goodies.
Neil Boyd, managing director, said: “Edinburgh Gin was born from a love of flavor so we wanted to help people explore different tastes and ingredients, easily found at home, to create delicious drinks.
“Made especially for those who take part, the recipes also allow us to celebrate the wonder of bartenders. We’re looking forward to our mixologist adding their magic to ordinary kitchen items.”
To take part, people can either comment on Edinburgh Gin’s Instagram and Facebook pages, or post a picture of ingredients using the hashtag #CupboardCocktail.
The brand will also donate £1 from every purchase made via their online store (www.edinburghgin.com) to the UK drinks industry charity, The Drinks Trust, which provides care and support to the UK drinks industry workforce.