Ian Macleod Distillers reaches out to rum and whisky fans with latest Smokehead launch
Ian Macleod Distillers is launching Smokehead Rum Rebel, which is a Smokehead Islay Single Malt Whisky finished in Caribbean rum casks. The newcomer arrives on UK shores in time for International Rum Day on August 16.
The Islay whisky, which is described as “rich, smoky and salty” is finished in spicy, sweet Caribbean rum casks “creating culture colliding carnage and a melding of mouth-watering tastes”.
Smokehead aims to disrupt International Rum Day with a “tantalising twist on the humdrum” for rum fans, beckoning them to the Smokehead whisky dark side.
Priced at £54.99 with an ABV of 46%, Smokehead Rum Rebel will be available to buy from www.smokehead.com and many UK specialist and online retailers.
As a toast to International Rum Day, Smokehead is also “ripping up the rulebook and careering away from convention” by crafting a brand-new, bold cocktail that will not be for every rum fan:
The new Rum Rebel Smokito comprises 5cl Smokehead Rum Rebel, 2.5cl lime juice mixed with 2.5cl water, two teaspoons sugar, fresh mint and a few flakes of smoked Maldon sea salt.
Also on August 16 Smokehead brand ambassador Mikey Sim will host an episode of Smokehead TV on the brand Instagram and Facebook channels (@smokeheadwhisky). During the episode he will taste Rum Rebel, as well as show Smokeheads how to craft the Smokito signature cocktail and showcase a special boilermaker serve.
Iain Weir, Smokehead Brand Director, said: “We are overwhelmed by the boldness of flavour in our new bottling and can’t wait to see our Smokeheads’ reaction. When our rich, smoky, salty Islay Smokehead collides with spicy, sweet Caribbean rum casks, carnage is inevitable.
“We’re encouraging all our Smokeheads and rum fans alike to stir up a Rum Rebel Smokito and raise their glass high this International Rum Day.
“Like all our Smokehead whiskies, Rum Rebel is not for everyone. This whisky is for the fearless.”
Smokehead Rum Rebel joins the family of Smokehead Original, Smokehead High Voltage and the latest release Sherry Bomb, a smoky Islay single malt that has been boldly blasted by sherry casks.