Home  /  Cider News

Magners and Tennent’s owner C&C Group has flagged several headwinds in its latest trading statement.

Westons Cider is to invest £2 million in its fruit pressing capacity as it looks to use technology to reduce energy consumption.

On a mission to introduce cider to new consumers, Laura Clacey co-founded UK-based South African cider brand Sxollie with Karol Ostaszewski. Sxollie is now stocked in Sainsbury’s, Tesco, Waitrose and Morrisons. 

Asda has launched draught beer, cider and ready-to-drink cocktails at its Pudsey branch in Leeds as it looks to boost its sustainability credentials and cater to adventurous consumers. 

The International Cider Challenge (ICC) 2023 is now open for entries, marking the 13th year of the competition. 

The government has scrapped plans to increase the duties on beer, cider, wine and spirits. The move was announced today as part of chancellor Kwasi Kwarteng’s ‘mini-budget’.

The monthly round-up of what's new in low/no, beer, cider, wine, spirits, RTDs and mixers.

Sustainability has been a part of cidermaking for generations, but it’s only recently being talked about, finds Jaq Bayles 

The arrival of Heineken’s Strongbow Ultra Dark Fruit has been one of the most talked-about drinks launches of 2022.

Nisa has launched a deal across a range of “barbecue essentials”, including a handful of beers and ciders, as the retailer gears up for the final bank holiday (August 29) of the summer. 

What’s next in the world of flavoured cider? Clinton Cawood investigates 

From summer picnics and home cocktails to the World Cup opportunity in winter, Drinks Retailing explores how retailers can tap into cider occasions all year round 

The monthly round-up of what's new in low/no, beer, cider, wine, spirits, RTDs and mixers.

Breaching geographical and flavour barriers holds the key to unlocking future cider sales, says Daniel Hooper, co-founder of YesMore drinks marketing agency

Two key cider reports provide in-depth analysis of the category’s overall performance during the past year. Lucy Britner and Nigel Huddleston distil the results  

strongbow dark fruit cider can

The Advertising Standard Authority has rejected a complaint regarding a tweet and TV advert for Strongbow cider. The complainant believed the content contained themes that “were associated with youth culture” and therefore may appeal to under 18s, breaching the BCAP Code.

The results of the International Cider Challenge (ICC) are in, with Vindpust Hardangergutane Ice Cider leading the way as Supreme Champion in the tasting competition.

Cider company Aston Manor has released its first ever TV advert, for the Crumpton Oaks brand.

Aspall Cyder House cidery site

Aspall Cyder is due to hit TV screens for the first time later this year as part of a new marketing campaign launched by brand owner, the Molson Coors Beverage Company. The £3 million activation will begin in June with a TV advert, alongside a social media campaign and out-of-home advertising. 

Magners cider summer promotion

Magners cider has launched its "largest ever off-trade promotion" ahead of summer, giving consumers the opportunity to win a range of prizes, including a luxury holiday in the UK.

Westons cider summer advertising campaign pack with cider glass

Westons Cider has launched its latest marketing campaign ahead of the summer cider boom. The brand has invested £1.1 million in out-of-home advertising, which is expected to reach around 48 million adults across the UK.

Thatchers has lined up a TV ad for its new flavoured cider.

pixel fruit video game

Cider producers are relentless in their pursuit of new flavours. There’s the seemingly endless stream of new fruits – think Strawberry, Mixed Fruit, Dark Fruit, Summer Fruit, Winter Fruit and so on – but also the various flavours offered by single varietals, for example. Cider flavours are ever-changing at every level of the category – from new fruit flavours to barrel ageing and co-ferments.

thatchers zero cider bottle and beer glass against blue background

It was the drinks category that the phrase “distress purchase” was invented for. When brands like Kaliber, Barbican and Swan Light first laid the foundations for low-alcohol and alcohol-free beer in the late 1970s, the audience was almost exclusively those avoiding drinking and driving – with the beers routinely lacking flavour and body there was little other reason to buy them.

A large blue and brown Babycham deer outside a building

Brothers Drinks has acquired sparkling perry brand Babycham from Accolade Wines.

Thatchers has said the latest stage in its journey towards net zero involves an £11m investment at its Myrtle Farm home in Somerset.

Thatchers has partnered with the University of Bristol in a project to identify varieties of cider apples, as it looks to create new varieties for future cider making.

The International Cider Challenge 2022 is now open for entries. The awards, which are in their 12th year, include tasting categories as well as design and packaging awards.

Nielsen client team leader Rob Hallworth makes some predictions for how shoppers are likely to behave this festive season.