Home  /  Innovation Hub Sponsored Content

With its proud history as Australia’s oldest familyowned winery, Yalumba is putting the future front and centre with its new collection of organic, sustainably-produced wines, Yalumba GEN

As summer approaches, consumers are likely to gravitate towards drinks with a lighter, fresher taste.

Sicily’s Duca di Salaparuta partnered with Drinks Retailing to take a group of buyers to its historical Marsala cellars as well as its facilities in Aspra and Casteldaccia near Palermo. The group discovered myriad styles of Marsala, as well as the breadth of Duca di Salaparuta’s wine range – offering everything from supermarket sips to top drops

More than 12 million sun-loving Brits jetted off to Spain in the past year and Barcelona was the most popular destination. It is easy to see why this enchanting seaside city is such a hit, as it is teeming with architectural treasures, the world’s greatest chefs and beautiful Mediterranean beaches.

Brands need provenance to survive in the modern cider category: those that can demonstrate a strong back- story and sense of place are thriving and those that cannot are falling by the wayside. British consumers are becoming more discerning about the products they are purchasing and are looking for genuine imports and local, independent producers, and that is a strong factor in Kopparberg’s success. It might not be a brand many in the UK immediately associate with heritage and provenance, but it has a back- story to rival any drinks brand on the market.