Edinburgh Gin: Filled with wonder (commercial partner feature)
Since we first began distilling our Classic Gin back in 2010 – a modern London Dry inspired by its home city - Edinburgh Gin has become one of the leading premium gin brands in the UK.
Our pioneering approach to gin-making brought flavour to the category for the first time in the modern age, through our range of gin liqueurs, while we have continued to innovate with an award-winning range of London Dry and full-strength flavoured gins.
For the love of great gin: Our London Dry Range
London Dry Classic - our multi award-winning gin is our signature spirit and used as a base for all of our flavoured gins and gin liqueurs. Distilled with native plants and botanicals, it is a modern London Dry Gin imbued with its Scottish roots.
Seaside - a distinctive gin created in collaboration with Heriot-Watt University’s Brewing and Distilling Masters students inspired by the east coast shoreline near Edinburgh.
1670 - a gin that celebrates the relationship between botany and gin distilling made in partnership with Royal Botanic Garden Edinburgh.
Intriguing range of natural flavours: Full-Strength Flavoured Gins
We have taken a considered and sophisticated approach when it comes to full strength flavoured gin, combing our Classic London Dry with premium flavour pairings. We set out to only ever use the finest natural flavours, in intriguing combinations, that strike a harmony of contrast and balance with the juniper-forward profile of our classic gin.
In 2019, we brought our much-loved and original flavour profile of Rhubarb & Ginger to the full-strength category, earning it an IWSC Gold Award.
Gooseberry & Elderflower – a deliciously refreshing and aromatic gin that is perfect for Spring and Summer tipples.
Lemon & Jasmine - this gin plays the bright zesty pop of lemon against the heady sweet scent of Jasmine, creating distinctive, yet complementary pairing.
Bramble & Honey - a naturally decadent combination of dark fruit and silky honey. We post-infuse Edinburgh Gin Classic with brambles and honey, resulting in a tantalisingly rich gin.
Full information on our Full-Strength Flavour signature serves can be found here.
The UK’s No.1: Our Gin Liqueurs
We remain the UK and World number one gin liqueur brand in a market that is worth over £88 million in the UK**.
Edinburgh Gin liqueurs are extremely versatile, offering a range of ways to enjoy them – as traditional mixed serves, in cocktails, or served with sparkling wine. With an ABV of just 20%, gin liqueurs also tap into consumer demand for lower ABV serves, especially when combined with Edinburgh Gin’s range of spritz serves.
Widely available flavours include Rhubarb & Ginger, Raspberry, Elderflower, and Plum & Vanilla. We also provide premium seasonal offerings in line with trends, such as Mulled Gin and Orange Blossom & Mandarin.
Full information on our Gin Liqueur signature serves can be found here.
On the go: Our Ready To Drink Range
Our ready to drink range is the number 1 premium gin brand RTD range in the UK*
Shortly after launching in 2018, Edinburgh Gin & Tonic RTD won Gold at the International Spirits Challenge 2018, while Edinburgh Gin Rhubarb & Ginger with Ginger Ale RTD picked up Gold in The Grocer Drink Awards 2018, the same year it launched.
In May 2020, we introduced a third RTD to the range, Raspberry Gin Fizz, which is based on the ever-popular Raspberry Liqueur Gin Fizz cocktail. We took a sparkling wine and infused it with its Raspberry Liqueur to create a beautifully sweet and easy to drink cocktail in a can, perfect for celebrations wherever you are!
Investing in the future
As the gin category continues to grow, Edinburgh Gin is showing no signs that it is slowing down, with the brand investing heavily in its future.
Work has begun on our new multi-million-pound distillery and visitor centre in the heart of its home city, due to be completed in 2021. The new development is the biggest single investment in Edinburgh Gin’s history; and is coupled with ongoing investment in the brand to raise awareness and assist shoppers in their exploration of the gin category.
Investments like this showcase our ongoing hunger and commitment to the gin category for the long term.
For further information on our range please contact your local Ian Macleod Distillers representative or drop us an email on firstname.lastname@example.org
**IRI 2020 & Kantar 2020